Senior PM who operates like a one-person product studio. I bought a $10K micro-SaaS that did ~$650K in a year, launched a lead-data product in three months, and now ship production software solo with AI agents.
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Selected work · 4 bets
Product bets that pay off
The work behind the room: an acquisition, a 0→1 launch, and a production app built solo. Revenue figures are 12-month totals from my work records.
MailLead
~$650K
LazyLeadz
~$250K
LeadQuest
Live · built solo
01 / Workstation
MailLead
$10K upfront · $45K in week one · ~$650K in 12 months
MailLead — I bought the missing step in our funnel
Our customers found leads with us, then left to send cold email somewhere else. Instead of building a sender, I bought Mailead, a stalled product with about 100 paying customers, and kept both founders on for three months. We launched it to our community and did $45K in the first week.
$10K
Paid upfront
$45K
First-week revenue
~$650K
12-month revenue
What I did
→Interviewed the founders, reviewed the codebase, and mapped the scaling risks before signing
→Got the founder-engineers to fix activation, deliverability, and infrastructure before new features
→Launched to our own community first, then expanded through marketing partners
“Sometimes the fastest roadmap is the one you buy.”
Production SaaS · built solo · no engineering hire
LeadQuest — a live product I built alone with AI agents
Paste in a company URL and LeadQuest builds a living go-to-market doc: ideal customer profile, competitors, outreach ideas, action items, and leads. It grew out of my diagnosis of why a pay-per-lead product wasn't retaining customers. Since December 2025 I've taken it from spec to production with Claude Code and Codex.
0
Engineers hired
Dec '25
Build started
Live
In production
What I did
→Diagnosed the retention problem and designed the interface
→Wrote the specs, chose the architecture and hosting, and set up the servers
→Owned production quality: rolled back a search regression and added query evals and latency budgets
“Agents write the code. Making sure it works is still my job.”
One Figma screen → launched in 2–3 months · ~$250K in 12 months
LazyLeadz — from one Figma file to a lead-data product
I started with a single Figma screen for search. I hired the engineer, sourced and licensed the data, designed the rest of the product, and ran delivery. It launched in two to three months and did about $250K in its first 12 months.
~$250K
12-month revenue
2–3 mo
Figma to launch
2.4M+
Rows exported by users
What I did
→Wrote the role, ran interviews, and hired a senior Bubble engineer
→Worked through data quality, licensing, and compliance with the data vendor
→Expanded the design, picked the API providers, and ran standups through launch
“Sourcing data and hiring the right engineer are product skills too.”
I help founders decide which product bets are worth making, de-risk them fast, and turn them into revenue. I'm open to product management roles and select fractional and advisory work.
What I did
→Build-vs-buy decisions and micro-SaaS acquisitions
→0→1 product builds with AI coding agents
→Product strategy: where to spend your time and money
“Deciding where to invest time and money is the whole game.”
Night rides through Bangkok. Told my mom it wasn't very fast 😂
Lounge
Places I've lived
Lima, Bangkok, Da Nang, and Bali have all been home at some point.
Bookshelf
Golden Kitty — No-Code Product of the Year
We won Product Hunt's 2020 Golden Kitty for No-Code Product of the Year.
The Bar
I bought a micro-SaaS instead of building it
AI made code cheap. It didn't make customers, working infrastructure, or time cheap. Here's how I made the build-vs-buy call on Mailead, and when I'd make it again.
